| ATG Commerce ATG Commerce provides the most comprehensive online selling solution for building strong relationships with consumers, businesses, and channel partners. This powerful solution has enabled companies such as Philips, GM, and Best Buy to automate all aspects of online sales, marketing, and service processes. You can increase sales and customer retention rates by providing each customer with a personalized online buying experience. ATG's unique personalization capabilities open the door to a wealth of up-selling and cross-selling opportunities, helping you increase average order size and revenues. Out-of-the-box capabilities like self-service order entry, customer service, and account administration help you significantly reduce operating costs. Your customers can compare products online, register for gifts, pre-order products, redeem coupons, and use express checkout features. Reducing shopping cart abandonment, increasing conversion rates, and cutting down on content deployment times are critical issues for any commerce Web site. ATG Commerce now includes enhancements to help you better understand and address these challenges: Enhanced shopping cart abandonment - Most shopping cart abandonment reports simply calculate abandonment rates based on non-purchase in a single visit. But ATG tracks a customer's Web site activity throughout the purchase or non-purchase of items - from the time a customer leaves a shopping cart to the time she returns to it, if she ever does. With this level of understanding, you can quickly identify areas of improvement, helping you turn more shoppers into buyers. Business process tracking - ATG enables business managers and IT staff to define and track various stages in the purchasing cycle, generate reports that evaluate site performance and buyer behavior, and pinpoint opportunities for improvement. New cross-sell and promotional up-sell capabilities will help you further increase incremental revenue. As a single global platform for online transactions, ATG Commerce allows you to target content effectively to multiple audiences. You can entice customers to shop more often and buy additional products by demonstrating that you understand their needs. And the intuitive interface makes it easy for business managers to revise the e-commerce site quickly in response to market needs. ATG Commerce includes support for Web services, so you can assemble orders for review by your customers, and use ATG's rich promotion and pricing engines across multiple channels. You can use Web services for inventory management and to provide open access to catalogs and product information across sales channels. ATG Commerce fits into a diverse IT infrastructure to help you leverage your investments in ERP, SFA, and call center systems, as well as J2EE application servers. This flexible architecture lets you deploy and benefit from e-commerce applications very quickly and cost-effectively. ROI achieved by ATG Commerce customers ATG handles some of the Internet's busiest sites, enabling you to provide unrivalled levels of personal service. For example: |
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| Premier Farnell created 23 international Web sites, each capable of delivering highly localized and personalized content to its customers, resulting in a $3 million increase in online business in just one year. | |||||||||||||||||||
| Cabelas improved sales by 60 percent over the previous Christmas season by utilizing the personalization and merchandising capabilities in ATG Commerce. | |||||||||||||||||||
| EMC cut support costs by millions of dollars a month by utilizing ATG's online customer service capabilities. | |||||||||||||||||||
| Procter & Gamble has been able to save $70 million by test marketing new products online before distributing them through their channels. | |||||||||||||||||||
| "We have been able to substantially
reduce the cost of reaching and servicing our business customers through
ATG's online self-service capabilities."Fabio Pizzato, Internet Technology
Manager, FilaNet Read more about ATG Commerce |
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| Product Sheet: The Most Comprehensive Online Selling Solution [pdf, 117K] | |||||||||||||||||||
| White paper: Patricia Seybold Group on ATG B2B [pdf, 314K] | |||||||||||||||||||
| White paper: IDC on ATG B2C [pdf, 225K] | |||||||||||||||||||
| Case study: Fila Finds ATG to Be a Perfect Match [pdf, 871K] | |||||||||||||||||||
| Case study: ATG Commerce Reels in Sales for Cabelas.com [pdf, 1.05MB] | |||||||||||||||||||
| Next Steps For more information or a product demonstration, contact your D2C2 sales representative. Or, request that an D2C2 representative contact you. |
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