A/B Split Testing

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A/B Split Testing

Want to understand your customers' preferences? Test.

Companies that truly want to connect with customers and understand their buying habits take the time to test. ATG Campaign Optimizer lets you test numerous Web site variables, e.g., promotions, products, creative, and Web functionality, in your required timeframe. It's the most powerful online business asset you can own – a direct, always accessible, infinitely flexible pipeline to your customers' preferences.

Convert browsers to buyers knowledgeably.

As competition intensifies, so do time-to-market pressures. Your company must find ways to quickly test Web site effectiveness and ensure that browsers convert to buyers. ATG Campaign Optimizer provides a better alternative to other Web-based testing methods due to its ease of use, and flexibility of the tests that can be run. ATG Campaign Optimizer is the only multi-dimensional testing capability that enables you to:

Run multiple tests concurrently (test A/B and A/B/C/D, etc.)

Combine multiple types of tests

Conduct simultaneous testing

Apply segmentation to show different campaigns to different audiences

Run tests for any length of time

Change tests on the fly

Provide easy to use control by business users with an intuitive user interface

A business tool for business people.

In the past, marketing staff relied on IT to create and conduct Web-based testing. ATG Campaign Optimizer enables your marketing team to create campaigns with ease - and without creating drag on your Web site. The Wizards-based interface makes it easy to set up and change even the most sophisticated tests. And the out-of-the-box report package provides easy to read results at the click of a mouse.

Optimize relationships and resources.

As market conditions change or priorities shift, use ATG Campaign Optimizer in new and different ways to deepen customer relationships or hone your internal resources. Here are just some of the ways you can use ATG Campaign Optimizer to serve the bottom line:

Increase sales by delivering the right product and offer to the right customer

Save on time-to-market for new products, promotions, and creative

Reduce the costs associated with creating and running promotions

Build customer loyalty by providing a more satisfying online experience

Test product concepts before incurring development or manufacturing costs

Build better relationships with dealers or suppliers by providing better research data on customer response to new products

Test the message and the messenger – your Web site.

One of the most important capabilities of ATG Campaign Optimizer is the ability to test the effectiveness of your Web site itself. The placement of different variables on a page can have a significant impact on their effectiveness, as can ease of navigation, click-through, search, check-out and numerous other factors. ATG Campaign Optimizer helps you create the most compelling shopping experience by testing any and all of these variables alone or in combination with specific campaigns.

A natural addition to your ATG environment.

ATG Campaign Optimizer was developed to optimize your existing e-business environment. The software is tightly integrated with ATG Adaptive Scenario Engine, so no time-consuming integration is required. And you can reduce dependence on IT staff without fear of compromising Web site integrity.

Unprecedented testing versatility.

ATG Campaign Optimizer gives you unprecedented testing versatility, including the types of tests you can run, the range and flexibility of each test type, and the ability to use multiple tests in combination.

Download the ATG Campaign Optimizer Solution Sheet. [PDF, 1.76Mb]

Next Steps
To find out more about ATG Campaign Optimizer, view this Flash demo.

For more information or a product demonstration, contact your D2C2 sales representative. Or, request that an D2C2 representative contact you.