Continually managing your Web content to ensure it is always accurate and relevant to your varied customer segments is what makes the difference between a marginally acceptable and a truly exceptional customer experience, whether you are launching a marketing promotion, trying to increase online sales, or providing effective Web-based self-service. As critical as it is, content management is often the achilles heel of even the best sites.

Take control of your site content – streamline creation, review, deployment

ATG Content Administration is the most comprehensive Web content management solution designed to support personalized Web sites. Enabling business users to manage and publish content without tying up valuable IT resources, ATG Content Administration lets Web site content owners directly manage the entire process from creating, version tracking, and editing content, to approving, previewing, revising, and deploying it. The result: a more informative, accurate and relevant site that can ultimately increase revenue and customer satisfaction.

Target content to specific market and customer segments

A key feature of ATG Content Administration is its ability to leverage the Scenario PersonalizationSM capabilities of the ATG Adaptive Scenario Engine - providing appropriate information to the right person, at the right time, and helping you quickly and easily update this information as soon as you need to.

Improve efficiency to reduce content management costs and boost sales

With ATG Content Administration managing your ATG-powered site, you will reduce operating and IT costs, and even increase sales. By employing an efficient and automated process for publishing online content in minutes, not days, you will improve organizational efficiency. Out-of-the-box application workflow management and distributed site management decreases the burden on your company's IT staff. ATG Content Administration can even help you increase sales, by giving you a more sophisticated, yet easy to use tool for delivering more sophisticated sales promotions, more quickly and frequently.

An intuitive interface especially for business users

A single interface that spans the full ATG e-business applications suite, the new business user interface in Content Administration 7.0 is offers a user experience that is both pleasant and user-friendly. This new UI:

Unlike other content management systems, ATG Content Administration manages static content as well as dynamic customer data, and also manages the personalization rules that govern who sees what information. Working with content like price lists, catalogs, and personalized content, ATG Content Administration handles these dynamic assets and is pre-integrated with ATG repositories for simple deployment and maintenance of data changes.

Key features:

Download the ATG Content Administration Product Sheet. [PDF, 347Kb]

For more information or a product demonstration, contact your D2C2 sales representative. Or, request that an D2C2 representative contact you.