Improve your customer experience with easier, more accurate data collection

Your Web site may be a high-performing vehicle for online marketing, sales, and service, but how can you be certain? How difficult is finding out?

ATG offers powerful tools that help you understand customer behavior and preferences with more depth, and more quickly, than ever before. By automating laborious processes like content tagging and expediting the flow of data and analysis, ATG's market-leading technology gives you the testing, data capture, and reporting capability you need to maximize your online marketing, sales, and service success.

ATG Site Analytics Integration for Coremetrics

Through a relationship with Coremetrics, the leading provider of hosted analytic solutions, ATG now integrates a robust, easy-to-use auto-tagging feature with Coremetrics' best-of-breed data collection and reporting offering.

With auto-tagging, only available from ATG, the laborious process of manually tagging content is a thing of the past. Whether publishing catalogs, launching a new marketing campaign, or updating service content, IT staff can reduce tagging time by up to 75 percent. As a result, business users will have speedier access to the data flow and site traffic analysis they need to improve customer satisfaction and revenue generation.

By combining ATG's unmatched customer experience technology with the leading hosted analytics solution, you gain a more cost-effective, less resource-intensive way to deploy, assess, and maintain all of your Web site content – from catalogs to marketing campaigns, special promotions, and service offerings.

Analytic enhancements in ATG Commerce

Testing, analytics, and reporting tools are critical to reducing shopping cart abandonment, enhancing revenues, and cutting down on content deployment times. ATG Commerce now offers:

Enhanced shopping cart abandonment – Most shopping cart abandonment reports simply calculate abandonment rates based on non-purchase in a single visit. But ATG tracks a customer's Web site activity throughout the purchase or non-purchase of items – from the time a customer leaves a shopping cart to the time she returns to it, if she ever does. With this level of understanding, you can quickly identify areas of improvement, helping you turn more shoppers into buyers.

Business process tracking – ATG enables business managers and IT staff to define and track various stages in the purchasing cycle, generate reports that evaluate site performance and buyer behavior, and pinpoint opportunities for improvement.

ATG Campaign Optimizer – the only A/B split testing tool that gives business users the information they need to align online marketing, sales, and service with customer preferences. Without involving IT, business managers can use ATG Campaign Optimizer to set up and launch comparative tests of not just one, but multiple promotions, creative styles, content presentation, and a host of other Web site variables – simultaneously.

ATG Adaptive Customer Assistance – the first in a series of powerful and unprecedented self-service solutions. ATG Adaptive Customer Assistance lets you provide highly personalized answers to customers' questions and even guide them toward completing their own transactions. In this product, ATG also includes comprehensive business reporting that helps you better understand your customers' needs and preferences, to continually improve your service offering.

ATG Adaptive Scenario Engine – the core application that drives ATG's personalization, segmentation, and content targeting capabilities. The ATG Adaptive Scenario engine includes built-in reporting and charting functionality that tracks and analyzes customer site activity, and continuously adjusts to address user preferences.

Next Steps

For more information or a product demonstration, contact your D2C2 sales representative. Or, request that an D2C2 representative contact you.